Seizing opportunities with evolving business models
Our solution
Conducted a market-led opportunity assessment across residential, commercial, and rural energy segments. Mapped emerging business models (like energy-as-a-service and peer-to-peer trading) and evaluated over 30 enabling technologies. Integrated regulatory trends, customer needs, and digital maturity to build a future-focused opportunity matrix. Prioritized innovation bets based on their ability to drive customer acquisition, reduce churn, and unlock new revenue pools.
Business context
A major utility company aimed to diversify its energy mix by entering the distributed energy space, including rooftop solar, energy storage, and smart grid technologies. With rising competition from energy tech startups, the client sought to define a strategic roadmap for innovation-led growth over the next decade.
Client impact:
- Defined a long term distributed energy roadmap, aligning innovation with evolving customer behavior and policy shifts.
- Identified four scalable business models and associated technologies with high ROI potential.
- Recommended specific pilot initiatives to validate market fit and establish early mover advantage.
- Enabled the client to reposition itself as a tech-enabled energy solutions provider, beyond traditional grid services.