Ten-year innovation roadmap to beat the competition
Business context
A leading elastomer company aims to develop a ten-year technology roadmap focused on disruptive innovation, with the strategic goal of driving a 30–40% increase in top-line revenue. This innovation-led growth is intended to deliver advanced, high-performance solutions that create lasting value for clients.
Our solution
Leveraged a megatrend-driven approach to identify whitespace opportunities across key sectors, including automotive, healthcare, and energy. These opportunities were then prioritized using strategic KPIs to uncover high-value, disruptive early-stage innovations. A comprehensive whitespace assessment—covering technology development, market potential, competitive landscape, partnership opportunities, and growth outlook—was conducted to validate the strategic hypotheses.
Client impact
- Developed a robust business case and a ten-year technology roadmap aligned with long-term strategic goals.
- TerraIntellect identified and prioritized six high-impact technological solutions with strong potential for innovation and growth.
- Provided actionable recommendations for acquiring or developing the necessary technical capabilities to support implementation.
- Enabled the client to align R&D investments with market-driven opportunities and future-proof their innovation strategy.